YIWU, CHINA / CASABLANCA, MOROCCO – Justyol, a fast-growing cross-border commerce and logistics platform connecting global suppliers to MENA markets, has signed a strategic partnership agreement with MU Group, one of China’s leading international export groups.
The partnership aims to strengthen digital trade flows between China and Morocco, with a broader roadmap covering key MENA markets. By combining MU Group’s global export expertise with Justyol’s regional infrastructure and technology, the collaboration will enable more efficient sourcing, faster logistics, and improved market access for brands operating across borders.
The signing ceremony took place at MU Group’s headquarters in China, with senior leadership from both organizations in attendance.
“This partnership represents a meaningful step forward in building a more efficient and scalable digital trade model between China and North Africa,” said Ahmed Badran, Co-Founder & CEO of Justyol. “Together with MU Group, we are focused on improving speed, access, and operational reliability for cross-border commerce — starting with Morocco as our initial launch market.”
Key Focus Areas of the Partnership:
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Integrated Logistics: Developing coordinated warehousing and fulfillment routes connecting China to MENA.
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Supply Expansion: Expanding product availability across multiple consumer categories.
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Operational Technology: Improving customs processing, data visibility, and last-mile coordination.
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Cost Efficiency: Reducing friction and intermediary layers to enhance value for end customers.
“MU Group is pleased to partner with Justyol as they scale cross-border commerce in the MENA region,” said Gary Li, Global Partner at MU Group. “We see strong alignment in vision and execution, and look forward to building a sustainable trade corridor together.”
Justyol currently serves over 350,000 customers and is in an active scaling phase as it prepares for its planned Series A round in 2026.
About Justyol
Justyol is a technology-driven cross-border commerce platform enabling access to international products through optimized logistics and regional fulfillment infrastructure across Africa and the MENA region.
About MU Group
MU Group is one of China’s largest international export groups, operating across more than 200 global markets with deep expertise in trade operations and supply chain management.